In 2005, Luo Qingbo, the founder of Aote Xifulai, used his many years of experience in laundry business and franchise store expansion to build his own laundry chain brand in Shanghai. At the beginning of his business, the laundry industry generally only had a single laundry business. At that time, the social consumption level was not high, and laundry shops generally faced the problem of no business in the off-season. Luo Qingbo ingeniously added shoe washing services in the off-season, which brought business to his laundry shop and made his brand a hit in the local area. Later, Luo Qingbo introduced international advanced dry cleaning technology from France, the birthplace of dry cleaning, and combined with domestic dry cleaning consumption reality, under the conditions of standardized and normalized services, he developed a breakthrough diversified business model including laundry, shoe washing, bag washing, luxury goods cleaning, home and car seat cleaning, and thus started the development process of the Aote Xifulai brand franchise chain.
In the past 10 years, the Aote Xifulai chain franchise project has appeared on many TV media and magazine media. Luo Qingbo, the founder of Aote Xifulai, has widely spread the brand awareness and credibility of Aote Xifulai with his enterprising and innovative spirit.
From a laundry shop to a big brand with thousands of dry cleaning chain franchise stores, from a laundry shop with only 2 or 3 technicians to the current "laundry empire", Aote Xifulai relies on down-to-earth dedication and continuous innovative thinking. With the substantial increase in the consumption level of Chinese people and the explosive growth of the younger generation of consumers, Aote Xifulai will lead the new 100 billion laundry and dry cleaning market in the future through more active innovation.
In recent years, the development of the Internet has brought impacts to many traditional industries. As a traditional enterprise, Aote Xifulai, with its far-sighted strategic vision, took the lead in investing in the Internet wave and spent millions to build an online laundry platform "Xi E Ke", opening a new era of Internet laundry. Unlike other Internet laundry platforms, the business of "Xi E Ke" is not to get rid of offline stores, but simply use online orders plus door-to-door services to meet customer needs. This platform is more like an extension of offline stores, allowing customers to use mobile Internet technology to improve communication efficiency and service experience with stores whether they go to the store or place orders at home.
In order to further dominate the laundry consumption market in various regions and improve the profitability and single store scale of franchise stores, Aote Xifulai headquarters tested the "new model of crowdfunding laundry clubs" in 2016. The headquarters selects some franchisees, and with the support of the headquarters, they develop the store's laundry customers. At the same time, the laundry customers are turned into shareholders of the store through product crowdfunding. While consuming, customers can also use their own personal connections to recommend customers and gain benefits from the store's profits, and the recommended customers can also enjoy special discounts. This way of turning consumption into shareholders allows customers to make a favor while also gaining additional benefits, and uses innovative marketing methods to open the door to profits for laundry stores.
Franchises opened through the "new model of crowdfunding laundry clubs" will obtain brand resources, publicity resources and service resources from the headquarters of Aote Xifulai, and provide investors with operating support, such as marketing, technology, facilities, services, and personnel training. As long as investors make full use of crowdfunding plans to open up local personal connections, they can expand into the high-end market, and the personal connections of high-end laundry customers will also fully exert their power through crowdfunding, quickly seizing the local mid-to-high-end laundry market.
In order to solve the problem of "chaining but not locking" stores in the business process, and also for the future transformation and development structure of the enterprise. In addition to providing the above-mentioned various store opening services and operation and marketing support for franchise stores, the headquarters of Aote Xifulai directly invested in some franchise stores and signed investment agreements with franchisees. This form of joint store opening between the headquarters and franchisees, the interests of franchisees are tied together, and it gives them enough confidence. Starting in May 2016, Aote Xifulai opened a number of franchise stores in Hebei, Hunan, Jiangxi and other places, which were directly invested and jointly invested by the headquarters and used crowdfunding to expand their business. The new record of single-store single-month performance has been constantly broken, and the average speed of store expansion customers is several times that of traditional franchise stores. The impressive performance further proves that a good model can detonate a good market.
The headquarters of Aote Xifulai now plans to quickly replicate this innovative model to markets across the country. Under the protection of the headquarters, investors can quickly open a high-end laundry club with a good image, large store, high-end facilities and good services. The crowdfunding model will not only raise money, but also attract customers and business opportunities for these stores! The headquarters of Auto Xifulai also welcomes investors with strength and ideas from all over the country to join this enterprising team and plan a better tomorrow together!